Not too long ago I walked into Costco to buy, well, the usual stuff anyone buys at Costco. You know, paper towels, beer, chips, diapers, etc. Sometimes when I’m in Costco I just sort of zone out and wander the aisles seeing if there is anything else I can justify purchasing at their discounted bulk price. Am I the only one that does that?
Well, while I was walking the Costco aisles with my family I got to thinking about how enterprise backup software is sold. You have the complicated bandits out there like Symantec BackupExec that have add-ons for disk-based backup, add-ons for dedup, add-ons for databases, and even add-ons for fast backup. Fast backup?… Really? I need to buy an add-on for that?… Crazy! It’s so complex you might need a reseller to help you figure out what to buy.
Then there is IBM with Tivoli Storage Manager, and IBM makes it simple by selling you a Tivoli module to track your assets so you can determine exactly how much backup software you need to purchase. Really?!!? That’s crazy. How do you feel when you hear that, happy IBM customer?
I looked up mid-thought and I was in the Costco beer aisle. That’s when I realized, buying backup software should be as simple as buying a case of beer! Genius!
My takeaway? It’s time to change our pricing. Gone is the complex, restrictive per machine, per this and per that pricing. Gone are the added fees for database add-ons. And gone is the cost-constraint of very large, multiple server environments with a new unlimited site license.
Life should be easy…… Cheers!