A Hosting Provider's Marketing Guide to Attracting New Clients

Posted by Mary McCoy on Jun 3, 2016 11:52:44 AM


The web and app hosting world is changing. As a small provider, you’re excited to make the most of new opportunities. Here at R1Soft we applaud your foresight. And your fortitude – it’s not easy facing major change with a smile. But you have a plan. 

It takes strategic marketing to activate your business plan. How can you reach out to people most effectively? How can you stay in touch with them, so you can convert prospects into customers and customers into long-term loyalists?

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Topics: Backups, Webhosting, Marketing

Web and App Hosting Trends: Is M&A Right for You?

Posted by Mary McCoy on May 20, 2016 6:00:00 AM

Money is the root of all – no, no, we weren’t going to say that! We were going to say profitability. Yes. You need to make a profit to grow your business, and vice versa. So what does that have to do with trends in web and app hosting? Or potential mergers and acquisitions?

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Topics: Webhosting, hosting industry, Industry News

How Web and App Hosts Can Embrace Strategic Change

Posted by Mary McCoy on May 5, 2016 6:00:00 AM

One of the main reasons today’s businesses love emerging technology is that it makes them more agile. In a world where change seems to come faster every day, agility is defining survivors and leaders. So how agile is your web or app hosting firm? Your own survival depends on helping customers achieve the agility they need.

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Topics: Webhosting, hosting industry

Could Managed Services Be Your New Services?

Posted by Mary McCoy on Apr 14, 2016 9:42:44 AM

In recent blog posts we’ve noted there is a fundamental transformation taking place in the types of products and services offered by web and app hosting providers. Those who wait too long to understand changing marketplace dynamics and respond will find themselves scrambling to retain their share of a shrinking pie.

Here at R1Soft, we’re committed to helping our customers get out in front of change, so you can be among the first to capture emerging opportunities rather than drifting toward the back of the pack. So today’s question is: could managed services be your new services?

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Topics: hosted services, Webhosting, hosting industry

Are You the BEV of Choice for Your Customers?

Posted by Mary McCoy on Apr 6, 2016 1:17:54 PM

Perhaps the most significant trend facing web and application hosting providers is marketplace stratification. We’ve been looking into data presented by 451 Research in the 5-year forecast they published last fall. They say more and more end-customers are looking to specialized IaaS and SaaS environments rather than traditional, more generalized hosting resources (such as your company).

If this trend hasn’t already affected your firm, it will. Be prepared, and you can turn what looks like a doomsday scenario into opportunities to grow your company. Offering the Best Execution Venue (BEV) for your target customers will bring increased sales as well as an increased clientele.

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Topics: Webhosting, hosting industry, hosting

Ready to Take the Hosting Provider World Backup Day Pledge?

Posted by Mary McCoy on Mar 31, 2016 6:00:00 AM

A shocking 30 percent of people have never backed up their files. Alarming, right? Clearly, something must be done. And what better time to join together and eradicate this figure than World Backup Day? For those unfamiliar with this five-year-old holiday, the global initiative stresses the importance of regularly backing up data and spreads awareness for data preservation. As the cornerstone of its mission, the movement asks everyone to take the following pledge:

"I solemnly swear to backup my important documents and precious memories on March 31st."

This is a great start, but as hosting providers you know that a sound backup policy is more than just checking a box. Backing up clients' servers is not an errand to complete once a year. So how can you take this pledge and amplify it? What is the hosting provider World Backup Day pledge?

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Topics: Webhosting, hosting industry, server backup

Web and App Hosting Trends: Going Global

Posted by Mary McCoy on Mar 22, 2016 6:00:00 AM

In a recent article, we laid out the statistics that describe where web and application hosting will be financially as of 2019, according to 451 Research. These numbers, and indeed their entire report, are global in scope. But you don’t have to be a global player to put emerging changes to work for your company.

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Topics: Webhosting, hosting industry

The Future of Web and App Hosting: By the Numbers

Posted by Mary McCoy on Mar 3, 2016 6:00:00 AM

It’s time to take a deeper look at the current state of affairs within the web and app hosting marketplace, using data from 451 Research’s recent comprehensive report. How did we get to this point? Where are we likely to be by 2019? What do these numbers mean for your company?

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Topics: Webhosting, hosting industry, hosting

6 Trends that Will Transform Your Hosting Business

Posted by Mary McCoy on Feb 18, 2016 9:27:21 AM

Back in October, we noted web and application hosting is losing market share. So said 451 Research in their comprehensive market forecast for the sector. That news underscores the fact that change happens. So we highlighted three specific takeaways we thought had special power to help hosting providers reach into the future and grasp profitable opportunities to grow your business in this evolving marketplace.

In fact, the 451 Research report identified six key trends that will dominate web and application hosting between now and 2019. Each of these trends offers food for thought as well as actionable opportunities to reposition your company, develop new business lines and forge new relationships. The underlying theme of all these trends is specialization. Customer needs are evolving; to survive and thrive, your business must evolve, too.

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Topics: Webhosting, hosting industry, hosting

How To Get the Most Effective Technical Support from Your Vendor

Posted by Mary McCoy on Jan 28, 2016 9:33:22 AM

One of the key considerations in choosing any vendor for your web-hosting company is the quality and promptness of their technical support. After all, sometimes you need immediate assistance installing a new product or fixing something that has gone wrong. But truly effective “technical support” can go well beyond the simple availability of a call center.

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Topics: Webhosting, server backup, Server Backup Manager

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