What do businesses expect from their hosting providers?
What are you NOT offering that they could just as easily get from your competitors?
What could you offer to stand out and secure their business?
These are three questions you must repeatedly ask yourself. After researching emerging trends in the hosting industry, I can tell you that it's no longer enough to only host website domains. That's the standard, but to truly differentiate your services, you need to understand all of your prospects' website needs and deliver an offering that caters to them.