Last week at HostingCon Europe, Robert Hoffmann, CEO of 1&1 Internet, gave an interesting keynote covering the basic expectations of small business owners as they build out their online presence. The theme of the keynote was essentially that it is up to hosting providers to go that extra distance to empower the less tech-savvy business owners to be successful as they venture online.
As Hoffmann put it, "As an industry, we must show the value of being online."
According to Hoffmann, the best way for hosting providers to show that value is to focus on the four core needs of small business owners who are trying to build an online presence: Be present, Get found, Interact, and Transact.
Because it was well-received and extremely practical presentation, I wanted to re-iterate a few of the main points that Hoffmann covered, while taking a slightly different look at a few of the suggestions for our own readers. Here are a handful of ways that Web hosting providers can use their domain expertise to improve the lives of their most valued customers: small business owners.