In this fast-paced, digital age it's becoming more and more common to hear about startups that suddenly experience extreme growth spurts in a matter of weeks. With this type of rapid growth, it tends to be painfully obvious to the leaders of the business that new infrastructure, processes, and tools need to be implemented in order to feed the continued growth. Because the growing pains are so acute in these situations they become more obvious and tend to be addressed fairly quickly.
The hosting industry is a bit different, though. The industry has seen solid growth over the last few years and, while some hosting providers grow more rapidly than others, we have typically seen moderate, steady growth for small and medium businesses in this market. While this consistency is great, it can create an atmosphere where those growing pains start occurring in the background without the leaders of the company realizing they exist. As a result, it can be a lot more difficult for steadily growing hosting providers to realize when they need to invest in improved infrastructure or tools.