Backup is important no matter who you are. Of course, some files are more important than others, but nobody likes losing their data. March 31 is World Backup Day, and according to the website, 30% of people have NEVER performed a backup of their data. Pretty staggering statistic, huh?
World Backup Day should serve as a time to backup your data, but also as a time to spread awareness about the importance of data protection. You may understand the risks that come along with expanding backup windows, but do your end clients? I'm willing to bet that web hosting providers don't often play into that 30% of the population that has never performed a backup. With World Backup Day approaching, take some time to make data backup a selling point and emphasize its importance to those who might not realize it.